personal mission statement helps with your personal brand

How a personal mission statement helps your personal brand

Mission statements are important Fortune 500 companies and globally recognized brands. However, they’re not just for corporations anymore. A personal mission statement can help anyone develop their personal brand. It represents what a company or a person stands for. These well-thought out, intently written declarations define a core purpose. They provide guidance and direction towards achieving predetermined goals. They are essential in navigating employees of such large companies to stay on course with its vision, values, and overall reason for existing in the marketplace.

Without a well-crafted mission statement, a company would be like a ship without a compass. Companies that don’t take the time to have one would likely lose its direction and ultimately, get lost at sea.

A major study that was cited by co-authors Teresa Amabile and Steven Kramer in their book, The Progress Principle, revealed something worth considering. They found that, of all the events that engage people at work, the single most important – by far – is simply making progress in meaningful work.

Employees who are inspired by a vision and a purpose will work towards progressing forward. It gives them reason for showing up to work everyday. The power of progress is fundamental to human nature. We thrive within the feelings of achievement and accomplishment. Appropriately, we tend to experience a higher life satisfaction when we live a meaningful life worth living.


Your personal mission statement and personal brand is worth sharing with the world

Being an employee of a small or large company doesn’t mean we can’t have our own personal mission statement. In fact, we all need one if we wish to carry out our true purpose in life.

Regardless of what kind of job, trade, practice, or activity we are pursuing, crafting a personal mission statement can help us in developing our own personal brand. After all, a personal mission statement does goes hand in hand with personal branding. It’s really about what we stand for as a human being. It’s establishing what we are here to accomplish in life while sharing our personal story and life purpose so that we contribute our truest self to the world.

All of this of course, requires time, patience, and introspection. Examining our own thoughts, ideas, and feelings is a great way to come up with a personal mission statement. However, there’s no need to have one set in stone because personal evolution is a life journey. And as we evolve, our personal mission statement may slightly change too.


“Follow effective action with quiet reflection. From the quiet reflection will come even more effective action.” 

 – Peter Drucker


Self-reflection is a great source for gaining personal knowledge. Increasing one’s awareness and becoming conscious of what kind of social impact we wish to have in the world is also good for our human needs. Understanding what value and wisdom we can share with the world will help fuel our inspiration to serve others.

personal mission statement helps personal brand

Doing this will help guide us with focus, clarity, and determination. Ultimately, anyone will be able to come up with a personal mission statement that can provide the direction needed towards living one’s highest true self. From here, you can establish your personal brand goal and share your mission with the world.


On a mission for the greater good

So, what does a good company mission statement look like? Here are some examples below of companies that exist for a higher purpose and how their brand has developed into something worth supporting. 


Company’s Mission Statement Examples:

JetBlue: To inspire humanity – both in the air and on the ground.

JetBlue supports giving in the areas of youth and education, community and the environment. By supporting community organizations that positively impact the environment, JetBlue has established their company brand as one that promotes health and sustainability. 


Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Patagonia has stayed true to their core values since they first started with a small group of climbers and surfers. Standing by their mission has enabled them to grow their world-renowned branding that demonstrates a bias for simplicity and utility.


Spread More Smiles: To light up our world one bright smile at a time.

Spread More Smiles uses the simple, yet universal language of a smile to spread more kindness and goodness in the world. Through sales of their inspirational clothing and collaboration with their various non-profit partners, fondly known as “Partners In Smiles,” they are creating a community of compassionate people who wish to make our world a brighter place for people and animals all around the world. 


spread more smiles positive influencer
Spread More Smiles inspires kindness and compassion with the help of their Partners in Smiles.


Prezi : To reinvent how people share knowledge, tell stories, and inspire their audiences to act.

Their values, which include care and teamwork has allowed millions of their users to spread their ideas that’s more likely to resonate, motivate, and be remembered by others. Guided by their company’s mission statement, they’ve helped others come up with creative ways to solve problems more effectively.

As you can clearly see, each of the brands above stand for something greater their existence. The people behind the scenes are all fueled by their mission and their reasons for being in the marketplace. As a result, customers are drawn to supporting them while feeling that they contribute to fulfilling the company’s mission.


Creating a culture through your personal mission statement

A company culture is cultivated by its people and the mission statement. The foundation of a business, especially one that is purpose-driven, stems from the person or group of people who started it. Social entrepreneurs, industry leaders, activists, and impactful influencers are well known for what they stand for. They naturally develop a personal brand that other people are drawn towards. They become influential leaders and create a community of believers. As a result, a cultural movement is born from their passion and commitment to the values in which they live by.

Such leaders have developed their own personal mission statements who continuously stand for what they believe in. They see it as a tool and driver of success for their companies. They also see it as a way to not only develop, but to maintain a strong sense of who they are.


Here are a few examples of effective personal mission statements written by highly successful and inspirational people. As you will see from their statements, their values, personality, and perspective on success is reflected by how they live their life.


Sir Richard Branson – Founder of the Virgin Group

“Have fun in your journey through life and learn from your mistakes.”


Oprah Winfrey – Founder of OWN, the Oprah Winfrey Network

“To be a teacher. And to be known for inspiring my students to be more than they thought they could be.”


Amanda Steinberg – Founder of

“To use my gifts of intelligence, charisma, and serial optimism to cultivate self-worth and net-worth of women around the world.”


Elon Musk – CEO of Tesla

“If something is important enough you should try, even if the probable outcome is failure.”


Malala Yousafzai – Nobel Prize laureate and activist

I want to serve the people. And I want every girl, every child to be educated.”


A mission statement’s effectiveness applies to people just as much as it does to companies, big and small. These leaders all understand that in order to be an effective leader, you must have a solid understanding of who you are and what you’re willing to stand for.

Each of these leaders have developed their unique personal brand that is inspiring to people all around the world. They couldn’t have done so without declaring their personal mission statement.


Live your best life

We as individuals each have our own and unique life story. We don’t need to be celebrity CEOs or world renowned founders to have a personal brand. Maybe someday we’ll have a brand that the whole world will know about. But for now, starting out with our own personal mission statement may be the first step.

The way big-named branded companies are guided by their mission statement is the very same way that we as individuals should craft a personal mission statement to help with our own personal brand. 

Each and every one of us has a purposeful life mission worth sharing. Some of us don’t know what we’re here for and others just haven’t realized yet why they exist. Those who have discovered their reason for being are the ones who are living their best life and experiencing their truest and highest self. So, if you don’t know your reason for being yet, go seek within and come up with one. Remember to reflect on your ideas, your passion, and your personal why. Why do you exist here on earth?

I personally have come up with my own personal mission statement. And that is, to live your best life with freedom, fearlessness, and purpose and to love your full evolution.

Have you already written a personal mission statement? I’d love to know what yours is and see if there is a way for me to help you achieve it. Please reach out to me here at [email protected]


Interested in becoming a Squiqr Contributor? Please contact us at [email protected]

Share this post

Share on twitter
Share on facebook
Share on pinterest
Share on linkedin

good read

Privacy Preference Center