Have you ever thought of developing your own personal brand? Most of us (including myself) wouldn’t really know where to start. After all, aren’t personal brands supposed to be only for music artists, actors/actresses or big-named CEOs? They seem to be mostly celebrity influencers and fitness models offering their special discount code to us ‘regular’ people.
The word “brand” may generally make us think of some kind of a physical product such as a pair of Nikes, a Fendi bag or an expensive type of sports car. A lot of us are still not used to this concept of developing our own personal brand.
Yeah, having an established personal brand can definitely be great for business. When the CEO of a company is seen, followed and watched by many, it’s only natural that their products or services become well-known too. Often, companies are successful because of the interesting characteristics, beliefs or lifestyle of an individual or individuals who represent the brand. Brand recognition is intertwined with one’s personal brand.
Many other articles out there write about the importance of having our own personal brand for the sake of selling products. We see it all the time. Founders of companies, product ambassadors, and affiliate marketers posting their Instagram photos, uploading their YouTube videos and going live for anyone in the world to see. And it’s so true. Who would buy your product if they don’t even know you exist?
But when it comes to personal branding, the physical products are not really the thing that people buy. Well, they may eventually, but not at first. There are a lot of people who have products they're trying to push. However, most people are not business owners and brand ambassadors of fitness clothing or protein powder. Some of us are really just not too fit for fitness apparel!
Hair Stylists, dentists, lawyers and teachers are all professionals who may or may not have a physical product to sell. Their profession is more about providing a service and skill that people may be looking for. To stand out from the rest and sell your products or services, developing one’s own personal brand is the only way to make it happen.
To me, personal branding includes telling your story. Knowing what you’ve been through and discerning what you stand for is a good start begin writing your story. It helps to have a good understanding of your purpose in life. It also begs the question, are you willing to share it?
Putting yourself out there, building your personal brand on social media, and opening up part of your life story can be a bit uncomfortable for many. A lot of us just want our privacy and live out our daily lives within our typical comfort zone.
I believe our life purpose is our story. Each of us are here on this planet to serve a purpose. We’re not here to react our way through life. Understanding who our individual self is and why we are here is part of our personal evolution.
Every single one of us is unique in our own individual way. We have our own past, our own development, our specific experiences and exposures to life circumstances. The people who cross our path to self-development are also a big part of knowing our own personal brand.
All of this makes up our life story and our life purpose. The events, the people, the circumstances we encounter can help us figure out our why. Why are we here? What is our life purpose? If you can somehow figure out the answers to these two questions, you just may have a good idea on how to develop your own personal brand.
So, what’s your story? I would love to learn more about you and what you stand for.
by Mark Suarkeo
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